Branding is important in Bollywood

Kareena Kapoor and Aishwarya Rai are perfect examples of being famous for their flops. Kareena Kapoor has had it easy, literally. It hasn’t exactly been a rough ride for the Kapoor babe from Day One itself. Even though she left the blockbuster role of female lead in Kaho Naa… Pyaar Hai against macho Hrithik Roshan to Ameesha Patel, she managed to garner much more publicity for her flop debut, Refugee, than what Ameesha did for her superhit starte